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Executive Team

Charles L. Orr

Chief Executive Officer

Charles L. Orr

Charlie is a seasoned professional with 23 years of experience in the direct selling field. He served (March 2009-May 2013) as Executive Director of the Direct Selling Education Foundation, where he held ultimate responsibility for the Foundation's programs and activities. He was President and Chief Executive Officer of Shaklee Corporation (1993-2000), where he was responsible for the performance of the company's diverse business units.

Charlie was selected as Chief Executive Officer based on his track record of leading complex organizations, as well as strong executive and personal qualities. He earned a BA in Psychology from Wesleyan University and an MBA from the University of Connecticut.

In 2005, Charlie received the distinctive Circle of Honor Award from the Direct Selling Education Foundation. In 2007, he was honored by the Direct Selling Association with its prestigious Hall of Fame Award.